Photo by Lee Kjos

An excellent website solution for an expert weapon solutions provider.

Beretta Defense Technologies

Gray Loon coordinated with multiple organizations to develop a solid strategy and create a website that would capture their multi-targeted audience. The products speak for themselves by focusing on large imagery, key attributes, and detailed specification sheets. The support areas give BDT accreditation of being a first line of defense weapon solution provider.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Copy Editing for Web Readability
  • Responsive Design


  • Responsive Website Development,
  • Content Management System: Drupal

Develop a website with an authoritative tone to reach a variety of audience types.


From the Team

Brita Turbyfill

BDT has a unique business model, a wide diversity of products, and many different types of buyers. It was a true challenge to generate content and design a layout that was all encompassing without being overwhelming to the user, but we did it.

Brita Turbyfill, Director of Outdoors
Ashley Schalasky

This site has a huge list of products from four different organizations, each with unique set of specifications. It took a lot of coordination and organization to identify the different product types and specs, then to best determine how they should be displayed for the varying audiences.

Ashley Schalasky, Project Manager

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