Beretta Defense Technologies
Gray Loon coordinated with multiple organizations to develop a solid strategy and create a website that would capture their multi-targeted audience. The products speak for themselves by focusing on large imagery, key attributes, and detailed specification sheets. The support areas give BDT accreditation of being a first line of defense weapon solution provider.
- Content Strategy
- Information Architecture
- UX/UI Design
- Site Design
- CMS Integration
- Copy Editing for Web Readability
- Responsive Design
- Responsive Website Development,
- Content Management System: Drupal
Develop a website with an authoritative tone to reach a variety of audience types.
From the Team
BDT has a unique business model, a wide diversity of products, and many different types of buyers. It was a true challenge to generate content and design a layout that was all encompassing without being overwhelming to the user, but we did it.Brita Turbyfill, Director of Outdoors
This site has a huge list of products from four different organizations, each with unique set of specifications. It took a lot of coordination and organization to identify the different product types and specs, then to best determine how they should be displayed for the varying audiences.Ashley Schalasky, Project Manager