Helping consumers, businesses, guides and outfitters all understand what they have to gain with Guidefitter.


Gray Loon has used an outside-of-the-box strategy with Guidefitter, due to it's multi-faceted nature. Using unique and targeted approaches for each facet of its business, Gray Loon helps Guidefitter get at the forefront of its target audiences.


  • Strategy
  • Press Release Writing and Targeted Distribution
  • Pitching to Writers
  • Creating Social Content 
  • Social Media Advertising
  • Content Calendar Creation and Management
  • Email Markeing
  • Digital Advertising
  • Insider Group Growth and Onboarding


  • Media Relations
  • Content Marketing
  • Social Media

Guidefitter is a multi-faceted and ever-changing company that has a lot to offer the outdoor industry. They needed Gray Loon's help getting the message out to not only potential users, but guides, outfitters and other industry insiders.  

From the Team

Sarah Smith Barnum

Working with Guidefitter has been a joy. It's the kind of company that is open to new ideas, new ways of doing things and is on the cutting edge themselves. We do not just do traditional PR, but are constantly looking to provide suggestions in areas related to media and communications that can improve their business. We are constantly looking to move the needle for them, and always have their best interest in mind.

Sarah Smith Barnum, Project Manager
Brita Turbyfill

When we heard about this "start-up tech company in the outdoors", we got excited. These guys are smart and their business model is diverse. The complexities of their business model present a fun challenge that we welcome.

Brita Turbyfill, Director of Outdoors

Ready to see what Gray Loon can do for your business?

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