Bringing multiple firearm-focused brands under one Gun Talk umbrella.

Gun Talk

Gray Loon worked strategically with Gun Talk to ensure that all desired KPIs were focused on, without influencing overall site UX/UI. Since watching and listening were the biggest concerns, we made sure to make those CTAs the main course of this site, and with our ongoing consultation we can begin to monitor results and A/B test anything we want to see better results on.


  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Copy Editing for Web Readability 
  • Responsive Design 
  • Ongoing Site Consultation 


  • Responsive Website Development,
  • Content Management System: Drupal


Gun Talk

Gun Talk is a company that houses four shows focused on firearms, training, education, preparedness, news, politics and more, under one completely modernized and responsive hub for its viewers. They got a major facelift!

From the Team

Eric Young

With a site rich in editorial content, implementing a flexible and intuitive CMS was central in the development of Gun Talk. Combining that with a fresh responsive look on the front-end, it was a satisfying project to work on from start to finish.

Eric Young, Senior Web Developer

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