We brought a fresh look to the seasonal collateral materials for this respected entertainment venue.

Indiana University Auditorium

The IU Auditorium is one of the premier arts and culture centers in the Midwest. Since 1941, it has consistently provided quality entertainment, including dance, musicals, lectures, and world-class touring performances.


  • Concepting/Strategic Planning
  • Design & Layout
  • Graphic Production
  • Proofing
  • Printing Services


  • Traditional Marketing
  • Seasonal Brochures
  • Collateral

We're Happy to Help Promote the Arts in the Midwest

We partnered with IU Auditorium to create a new look for the 2013-2014 season brochure and collateral materials. We worked with a group of directors and graphic designers at IU to cultivate the right direction for the design pieces. Challeges included fast-paced deadlines and late-breaking content. (Some shows didn't confirm booking until a week before printing!) In the end, IU Auditorium was very happy with all of the pieces: the season brochure, outdoor banners, bus signage, ad templates, billboards, posters, and schedule cards.



From the Team

Bryan Horstman

Working on this project with the creatives at IU was a truly rewarding experience.

Bryan Horstman, Design Director

Ready to see what Gray Loon can do for your business?

Contact Us Today