Hands-on content management capability to help keep predators hands-off.

Mace Brand

Mace® Brand wanted to up their game with a website that provided a simple way to manage their broad portfolio of products and promotions themselves, while maintaining best-in-class design and user experience. Most importantly, they wanted more sales. Gray Loon partnered with them to deliver just that. We leveraged our knowledge of SEO and usability to help knock out conversion and traffic goals.


  • UX/UI Design
  • Site Design
  • Search Engine Optimization


  • Website Development


Mace Website

Mace and Gray Loon continue to partner on SEO improvements to bring additional traffic to the site. We are also suporting their promotional activites to pack the biggest punch. Six months after launch, search visibility increased 9% and organic traffic was up 53% year over year. The holiday ecommerce conversion rate was 65% higher than previous year, and 52% higher for the 6 month period following launch. The bounce rate impoved to 12%; blowing away best-in-class rates. 

From the Team

Brita Turbyfill

Mace Brand came to us with an already powerful brand that simply needed to match their online efforts with their offline efforts. By focusing on SEO and usability of their website, we've been able to help people find and convert on their site at rates they've never seen.

Brita Turbyfill, Director of Outdoors
Scott Bishop

The Mace Brand product line presented some interesting challenges in the complexity of and legal restrictions on their product lines. Working with the designer to find the right points of communication and analyzing the products to develop meaningful data models was a very rewarding experience. I really enjoyed working with such a professional, well-known brand.

Scott Bishop, Senior Web Developer

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