Photo by Jordan Barclay

Creating efficiencies and improving functionality with a new website.

Oakland City University

Taking a content-first strategy, Gray Loon spent extensive time on-site with the client to identify and establish content relationships and communication goals for multiple audiences, including alumni, donors, prospective students, current students, and parents.

Services

  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • Copywriting and editing
  • Responsive Design 
  • CMS Integration

Projects

  • New website

Links

oak.edu


Oakland City University (OCU) and Gray Loon collaborated to identify user experiences improvements as well as site management efficiencies while designing a modern website. 

A brand new Career Services section was created to match students and local companies looking for young talent. 


From the Team

Scott Bishop

OCU was great to work on! They had so much content with strong relationships, so it was critical to create a CMS that made it easy to edit individual content while providing a variety of views that show those relationships.

Scott Bishop , Senior Web Developer
Amelia Roberts

It was such a joy to work with OCU and help them work through external user experience as well as internal website management processes. They are so knowledgeble about what students, parents, and donors want from a website, and we enjoyed the challenge of restructuring massive amount of content into an easier to navigate system.

Amelia Roberts , Project Manager

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