Photo by SIXSITE

High performance hunting gear deserves to be displayed on an authentic website.


After working with SIXSITE to outline their goals and needs, Gray Loon was able to create a completely custom design that illustrated their brand identity while promoting their product line. We successfuly inserted unqiue features like content and video blogs to create an enviroment that would help SIXSITE build their brand image and grow their following, all the while creating a store that promotes, educates and converts to sales.


  • Information Architecture
  • UX/UI Design
  • Customized Designed Site Theme
  • Copywriting and Editing
  • Responsive Design 


  • Custom Shopify responsive ecommerce website

SIXSITE is an American built company with a Navy SEAL inspired product line of performance hunting gear. They desired a direct-to-consumer site but needed a platform that would allow them to build their brand identity and grow a community of followers. They did not want to be and look like just a store. They inlisted Gray Loon's help to create a customized site that would satisfy their desires and successfuly fulfill their needs. 

From the Team

Ashley Schalasky

SIXSITE is an inspiring group to work with and to be a part of this authentic brand is exciting for me. Creating something custom in an established platfom had its hurdles, but we were able to surpass and develop a stunning store for this American based company.

Ashley Schalasky, Project Manager
Eric Young

The theme itself was truly a custom, one-off beast with a rockstar design. I was happy in the end that we didn't have to sacrifice any functionality to make the design work.

Eric Young, Senior Web Developer

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