Start-up simplicity with black diamond quality.

Ski Junk

Gray Loon embraced the Ski Junk dream to think big while maintinging a small buget. We reprogrammed their site using a top-of-the line ecommere platform, and pared it down to start-up level presentation. Ski Junk's new site looks professional and has plenty of room to grow. We also partnered with them to design social media and paid search campaigns that drive traffic making this a smooth ride for everyone.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Responsive Design
  • Social Media Strategy
  • Paid Search Strategy


  • Website Development
  • Social Media Campaign
  • Paid Search Campaign


Ski Junk

Within 6 weeks, traffic to SkiJunk's site was ranked in the top 1% of sites launched at the same time. Their ecommerce conversion rate 2 weeks after airing was 7.5%. Google ranking moved from the bottom of the screen to #1 and holding. 

From the Team

Scott Bishop

Using Shopify’s flexible sections feature, we created a single page site with easily modified sections that allowed the client to respond to feedback from their “Shark” around their high profile debut.

Scott Bishop, Senior Web Developer
Holly Gilpin

This project was so much more than a website build; we partnered with SkiJunk on gearing up their business. This included digital marketing strategy and busines practice advice. By the time the show aired, I was texting pictures of my family watching Shark Tank to the client and getting their family pictures right back. We were thoroughly invested in helping them succeed and shared the excitement of watching website views spike and orders roll in.

Holly Gilpin, Project Manager

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