We work with clients to recommend annual advertising budgets based on KPIs and implement programs to drive ROI.
Digital advertising is our strong suit. We work with clients to recommend annual advertising budgets based on KPIs and implement programs to drive ROI. Whether you’re looking to gain brand awareness, drive traffic to your website, or improve conversion rate, we’ll deploy a variety of digital advertising tactics to meet your target audience where they are.
What is digital program management?
Gray Loon partners with you to determine your ad budget, create an ad schedule, allocate spending among various mediums, and manage and measure those placements daily. We also handle all ad creative needs, including photography, videography, and design.
Our approach to digital advertising
We use proven strategies coupled with the most effective digital marketing mediums to reach highly targeted audiences. Thanks to our overall program management approach, we have a lot of tools in our toolbelt. We’re not big fans of ‘wait and see’ when it comes to optimizing digital ad campaigns. We’re going to open our arsenal from the get go to get you the best results. These are a few tactics we may recommend incorporating in your digital advertising strategy:
- A/B testing
- Lookalike audiences
- Custom audiences
- Pixel setup
Here's what we do.
Search engine marketing
We’re certified Google Ads and Microsoft Ads experts. We pair search ad know-how with a strong background in SEO to identify keywords that convert, and leverage search, display, remarketing, and shopping campaigns to drive results. From identifying keywords to crafting headlines and descriptions that grab attention, we’ll ensure your brand has a commanding presence on Search Engine Results Pages.
Search engine marketing platforms include:
- Google ads
- Microsoft ads (includes Bing, AOL, and Yahoo syndicated search partner sites)
Ad types include:
- Performance Max
Social media advertising
Social media ads offer sophisticated ad targeting to ensure your return on ad spend is strong. We work with clients to build a social advertising strategy, identifying target audiences, optimizations, and creative variants to drive results … and we’re not just talking about in the feed. We have a knack for creating carousels, stories, reels, and dynamic placements that work.
Social media platforms include:
We use our industry connections to seek out eblast buys catered to each client’s target audience. Whether a full email buy-out, an e-news ad, or a newsletter feature story, we’ll recommend timing, placement, and creative, and report results along the way.
We work within our ad budgets to identify endemic and programmatic opportunities that meet our clients’ goals. Leveraging key partnerships, we’ll negotiate placements and execute creative for everything from banners and interstitials to app advertisements and unique targeting opportunities like Device ID targeting and remarketing. We’ll find endemic advertising opportunities unique to your industry.
Programmatic advertising options we explore for all clients include:
- Device ID and IP targeting
- Interest targeting
- Demographic targeting
Reporting and analysis
Our team is nimble, always monitoring performance across campaigns and mediums and adjusting to ensure positive ROI. By taking the reins of a digital advertising program, we’re able to be fluid with our ad spend and make budget optimizations on the fly.
Social Media Content
Ryan Kirby Art