Gray Loon Blog

Featured Articles

Maximizing Design Success: The Crucial Role of User Testing in Website Development

Learn how user testing enhances website design and development by eliminating biases, refining user experience, and identifying pain points.

10 Ecommerce Tactics to Help You Sell More This Holiday Shopping Season

The holidays are a crucial time for ecommerce businesses.

Top 5 BigCommerce Apps to Empower the Outdoor Industry

BigCommerce is a powerful ecommerce platform proudly servicing the outdoor industry.

How Using WebP Images Can Improve Your Bottom Line

Using WebP images on your website can improve load times, Core Web Vital scores, and search engine ranking, all making for a better customer experience.

5 Methods for Implementing WebP Images on Your Website

Optimizing your images is the first step in decreasing page load speeds and improving customers’ website experiences.

Case Study: Startup TETRA Makes Noise in Outdoor Industry

How we helped this startup turn an idea into a direct-to-consumer business.

Case Study: An All-Digital Adventure Film, “Winds of Adak”

How we teamed up with Benelli USA to promote the film.

Everything You Need to Know About Website Security Updates

Your web agency is telling you they need to do a “security update” on your website. But what does that mean? Here are the facts.

Brand Guide Basics

How do you keep your visual identity consistent between internal departments, outside agencies, and partnering businesses? A brand guide can do a lot of the heavy lifting and answer important questions for people working with your brand.

Get Custom and Editable Content with Shopify Sections

With the help of a good designer and developer in your site build process, you can get custom content, maintain your brand integrity, and still update and manage that content via Shopify without a developer after launch.

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