Gray Loon Blog

Featured Articles

Maximizing Design Success: The Crucial Role of User Testing in Website Development

Learn how user testing enhances website design and development by eliminating biases, refining user experience, and identifying pain points.

10 Ecommerce Tactics to Help You Sell More This Holiday Shopping Season

The holidays are a crucial time for ecommerce businesses.

Top 5 BigCommerce Apps to Empower the Outdoor Industry

BigCommerce is a powerful ecommerce platform proudly servicing the outdoor industry.

5 Methods for Implementing WebP Images on Your Website

Optimizing your images is the first step in decreasing page load speeds and improving customers’ website experiences.

How Using WebP Images Can Improve Your Bottom Line

Using WebP images on your website can improve load times, Core Web Vital scores, and search engine ranking, all making for a better customer experience.

Case Study: Startup TETRA Makes Noise in Outdoor Industry

How we helped this startup turn an idea into a direct-to-consumer business.

Case Study: An All-Digital Adventure Film, “Winds of Adak”

How we teamed up with Benelli USA to promote the film.

Everything You Need to Know About Website Security Updates

Your web agency is telling you they need to do a “security update” on your website. But what does that mean? Here are the facts.

Brand Guide Basics

How do you keep your visual identity consistent between internal departments, outside agencies, and partnering businesses? A brand guide can do a lot of the heavy lifting and answer important questions for people working with your brand.

Get Custom and Editable Content with Shopify Sections

With the help of a good designer and developer in your site build process, you can get custom content, maintain your brand integrity, and still update and manage that content via Shopify without a developer after launch.

7 Tips to Get Started with Instagram Stories

If you’re ready to join Instagram Stories’ over 500 million daily active users but aren’t sure where to start, then this blog is for you.

What is the CCPA and How Does It Impact My Website?

The California Consumer Privacy Act (CCPA) impacts how data is collected on your website and requires that business practices are put in place to allow consumers to request their personal data.

4 Marketing Tactics for Launching Your Product

How we launched this "Shark Tank" brand to the world.

Your Bounce Rate Doesn’t Matter. Here’s Why.

What’s a “good” bounce rate? It’s all relative.

5 Takeaways for Mastering Google SEO in 2019

SEO is crucial in increasing the quantity and quality of traffic to your website.

#DrupalCon: 4 Key Takeaways for Web Development in 2018

Drupal just keeps getting better.

Why Content Marketing is Critical to Telling Your Brand Story

Powerful brand stories build a lasting connection.

5 Reasons to Keep Your Email Marketing Lists Clean

A targeted, highligly engaged email list outperforms a large, stale list.

10 Basic Strategies to Sell More Online

​These foundational strategies are must-dos for your ecommerce business.

7 Tips for Social Media Community Management

Community management is the cornerstone of every great social media strategy.

4 Risks of Not Applying Website Security Patches

Protect your website. Protect your customers.

Hacked: 5 Ways to Protect Your Password

Rule No. 1: Never use the same password for multiple accounts.

Facebook's Pixel Helps You Target Its 1 Billion Daily Active Users. Are You Cashing In?

Leverage customer interactions on and off your website to make smart advertising decisions – and drive meaningful conversions.

5 Steps for Building Your Brand Identity

A successful brand is more than just a great logo.

4 Basic Strategies for Winning on Social Media

Winning on social media is about building brand loyalty – and keeping your customers coming back for more.

What is GDPR? We'll tell you ... ASMR style.

GDPR goes into effect May 25, 2018. Are you prepared?

5 Ways to Create a Winning Instagram Strategy

Winning on Instagram isn’t tricky. It just takes a little bit of time.

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