Services

We approach your marketing challenges and opportunities by creating a strategic plan. We partner with you to understand your industry, your competition, and your audience and carry out the most effective tactics for meeting your objectives.

Branding

Your brand is your front line. We’ll help you create your identity, grow it, and nurture it along the way.

Here's what we do.

Brand Identity

Logo, fonts, colors, imagery, copy tone — we’ll help you develop a powerful and consistent image.

Printed Materials

In a digital age, don’t underestimate the power of paper. We can help you determine where print is applicable to your business and develop your materials.

Packaging

Shelf appeal and function are both critical to your retail success. We design packaging that will set your brand apart.

Websites & Ecommerce

In a world where everyone has a search engine in their hand, it’s critical that your business can be found and is well represented in your place on the web. Whatever you’re selling, we can provide a solution that works with your business model and integrates into your existing systems.

Here's what we do.

Website Development

We use modern coding practices including HTML5, CSS3, and Javascript. We specialize in responsive design that ensures access across all devices. We develop and integrate with many of the top frameworks and platforms including Bigcommerce, Drupal, Drupal Commerce, Exact Target, Magento, Mailchimp, Pantheon, Rackspace, Shopify, Symfony, Wordpress.

Email Marketing

Looking to reach the inbox of your audience? We have the tools and the know-how to make it happen.

Measurement & Analysis

Utilizing Google Analytics and additional tools, we not only collect data on your web-marketing performance — we provide analysis so that you can make decisions that will help you achieve your goals.

Digital Advertising

We are a certified Google Partner with a specialty in Search Advertising. We can assist you with basic and advanced search concepts, as well as management, measurement and optimization of your campaigns.

Content Creation

You’ve made the investment in a slick website and now you need more people to visit. We align a content marketing strategy to meet your top goals like converting online sales, increasing your search ranking, driving dealer traffic, educating site visitors on your product or service and more. With a strategy in place, our creative team has the chops to create interactive web content to keep your site visitors engaged with your brand.

Here's what we do.

Writing

We write tactical articles and blogs designed for shareablity and loaded with keywords that boost your search ranking.

Video

We create video content that tells your story or teaches visitors about your brand or products.

Interactive

We create interactive content that responds to user clicks and commands and teaches or entertains.

Social Media Marketing

The days of having one person that “manages” your social media are over... that is if you want your social to actually boost your sales. The platforms have evolved to the point you need a team of people with varying skill sets to execute a strategic plan that captures attention and tells your story. We establish your goals, create a plan and then create platform-specific social content to meet your goals. With the world glued to their phones, you can’t afford to be mediocre on social. We’ll bring a sales mentality to your social game that will not just bring you attention, but bring you customers as well.

Here's what we do.

Social Content

We create platform-specific videos, photos and graphics designed for maximum virality.

Social Management

We manage your social communities day-to-day and engage with followers, answer questions and build trust.

Social Campaigns

We design tactical campaigns around new product launches, seasonal sales, new initiatives and more.

Social Advertising

We design targeted advertising plans that effectively allocate dollars geographically and demographically.

Social Influencer Marketing

We build teams of influential brand ambassadors with loyal social followings who can help us sell.

Social Reporting

We hold ourselves accountable by reporting key metrics that establish a clear ROI.

Media & Influencer Relations

Your product or service has a story. Our relationships run deep with the people who can tell it. We create tactical communication plans that connect your brand with the right influencers and media outlets who can tell your story to the masses - as well as the targeted demographics most likely to be your customer. Quite simply, we bring your brand attention that translates into sales.

Here's what we do.

Story and product pitching

We leverage our relationships with a blue-collar approach to pitching your product or service to media outlets and bloggers.

Press release writing

We choose a story angle and communicate it to the media in a format they can digest.

Product consignment programs

We get your product in the hands of influencers for testing and evaluation.

Event planning

We execute events that shine light on your brand and build relationships.

Trade show representation

We make sure there’s lights, cameras and action at your booth.

Competitor media monitoring

We keep you informed about what the media is saying about your competition.

Analytics and reporting

We hold ourselves accountable by reporting key metrics that establish a clear ROI.

Ready to see what Gray Loon can do for your business?

Contact Us Today