Influencer Marketing

Embrace the power to inspire others

Gray Loon helps clients improve social reach by executing and managing a digital influencer program, which includes men and women who share a common interest in how their product is used. Gray Loon and its clients educate each influencer on the products and how to better tell their story. The influencer program helps create widespread awareness through high-volume messaging. It is supported by a variety of media platforms, including blogs, Instagram, Facebook, YouTube and more.

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Here's what we do.

Guidelines

We develop an informative creative brief to provide each influencer with company information, examples of posts, keywords and phrases, imagery and a contract outlining the expectations for the client.

Research

Depending on the company and product, we search for the best influencers with the right audience that can help tell your story, and provide you with a list of names to target.

Management

As the point of contact for our clients, we are in touch with each influencer making sure they are properly equipped with the correct messaging and product, answer any questions they might have, and monitor their posts throughout the year.

Examples

Benelli USA

Influencer Guidelines
Benelli USA Ambassador Team Guidelines

More about Benelli USA

MagPump

Influencer Guidelines
MagPump Ambassador Team Guidelines

More about MagPump

Pepperball

Influencer Guidelines
Pepperball Ambassador Team Guidelines

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