Photo by Lee Kjos

The websites we built for this longtime partner are fully loaded with easy-to-use product information.

Benelli USA

We’ve been privileged to have worked with the marketing team at Benelli USA for the past 15 years. Benelli continues to lead the industry with innovative products. We’re honored to help communicate that innovation to consumers.

Services

  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Copy Editing for Web Readability
  • Website and Ecommerce Development
  • Responsive Design

Projects

  • B2B and B2C Responsive Website Development
  • Email Marketing Program
  • New Product Promotions

Benelli’s websites are now as responsive as our 15-year partnership.

We have put Benelli’s multiple-brand web presence on the forefront of emerging technology. HTML5 and responsive design make the site loaded and ready for visits from any type of device.


Thousands of Configurations at Your Trigger Finger Tips

Benelli has thousands of different firearm variations. With a unique database design, we've given users the ability to find specific models by defining the criteria important to them. That includes gauge/caliber, finish, stock style, or even particular shooting or hunting style.


Drupal Integration Gives More Control

By building on the Drupal 7 framework, we've given Benelli control of its content. That includes the extremely complex firearm pages and specifications charts, that are now easily managed. That means it’s quick and cost effective to make updates.


Defined Goals and Metrics + Tracking = Success

Before we began the site architecture, we defined site goals and key performance indicators (KPIs). Those guided all decisions about content and functionality. Having measurement tools in place ensures we can track the return of this project.


New Benelli Ethos Blends Art and Technology

Benelli asked us to develop an interactive promotional site to showcase the launch of its Ethos shotgun. We accepted that challenge and created a responsive, parallax site in just 3 short weeks—in time for product launch.


From the Team

Brita Turbyfill

We accomplished several goals on this project. We made it easy for consumers to find the firearm that’s best for them. We portrayed the identity of the Benelli brands. And we gave Benelli full control of their content.

Brita Turbyfill, Director of Outdoors
Bryan Horstman

Creating 6 unique responsive websites with ecommerce integration was challenging and rewarding. After launch, the team continues to refine the design and functionality as we strive to exceed the goals set.

Bryan Horstman, Design Director

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