Benelli USA

We have put Benelli’s multiple-brand web presence on the forefront of emerging technology.

Thousands of Configurations at Your Trigger Finger Tips

Benelli has thousands of different firearm variations. With a product configurator, we've given users the ability to find specific models by defining the criteria important to them. That includes gauge/caliber, finish, stock style, or even particular shooting or hunting style.

We started with Drupal 7, and now we are up to Drupal 11. By building with Drupal, we've given Benelli control of its content. That includes the extremely complex firearm pages, product configurator, specifications charts and product finders, that are now easily managed. That means it’s quick and cost effective to make updates.

Defined Goals and Metrics + Tracking = Success

Before we began the site architecture, we defined site goals and key performance indicators (KPIs). Those guided all decisions about content and functionality. Having measurement tools in place ensures we can track the return of this project.

Using Social Media to Build Brand Loyalty

For Benelli USA, the aim was simple: prioritize brand-to-consumer engagement and promote a sense of community on social media. We worked with them to implement a strategy that educates, enriches, and entertains by emphasizing quality content, top-tier customer service, and consistent day-to-day platform management.

Influencer Marketing: Engaging Social Content at Your Fingertips

As part of Benelli’s content strategy, we assembled a team of social media influencers designed to help them expand their reach and grow the content library. We started by identifying influential individuals within the hunting community and the social landscape, and designed a Creative Brief to educate each potential influencer on the brand’s voice and build excitement around joining the team.

Our hands-on approach from recruitment to day-to-day management has resulted in a highly engaged team, expanded social reach, and a library of high-quality photo and video assets for Benelli’s exclusive use.

Content Creation: Build Purpose Based Content

At the heart of Benelli's marketing success lies their iconic photography and videography shoots. Our team plays a pivotal role in these creative journeys, ensuring every moment is captured to fuel social media, website features, and advertising campaigns to their fullest potential. With an in-house team of dedicated content creators, we accompany each adventure, making sure Benelli’s marketing channels are consistently energized with top-tier, visually compelling content.

Convention Coverage: Launch Support

Benelli’s most anticipated product launches come to life at a select few conventions each year. From the legendary SHOT Show to the NRA Annual Meetings, and other key industry events, Benelli ensures a strong digital presence to keep followers, media, and partners in the know. With exciting new product releases and initiatives rolled out throughout the year, our dedicated team is on the ground at every show, delivering exclusive content coverage and real-time updates. Whether it’s a sneak peek or a groundbreaking announcement, we make sure you’re always in the loop.