A unique site and store for a truly innovative product.

MagPump is new to the market and needed a website and packaging that matched its uniqueness and innovation. In addition, they needed a tactical plan for promoting their product line through social media, media relations, and influencer marketing.


Working with the client, Gray Loon developed a unique package look. This look carried over to a website and store that was designed to educate users on how the product works and generate conversions in the cart. To help support and promote this new, innovative product and website, Gray Loon produced and managed viral videos and posts for various social media accounts that increased social engagement. In addition, Gray Loon introduced key media and launched an influencer marketing program to support overall objectives.

What We Did


Content Strategy
Information Architecture
UX/UI Design
Site Design
Copy Editing for Web Readability
Responsive Design
Package and POS Design
Media Relations
Influencer Marketing Program
Social Media Content and Management
Video Production


Responsive website development
Shopify store
Packaging & POS design
Social graphics
Video production and editing
Press release creation
Trade show media support


From the Team

Ashley Schalasky

This has been an exciting project to work on and I’m very glad to have been a part of it. A unique product, an amazing brand and client. The process of building this site couldn't have gone more smoothly.

Ashley Schalasky, Project Manager
Eric Young

From a UX perspective it is important that the user have a seamless experience. I feel like we really translated the site’s look/feel to the store. It doesn’t seem like there is a disconnect when viewing the cart, which should help to increase conversions.

Eric Young, Senior Web Developer

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