A unique site and store for a truly innovative product.


MagPump is new to the market and needed a website and packaging that matched its uniqueness and innovation. In addition, they needed a tactical plan for promoting their product line through social media, media relations, and influencer marketing.


  • Content Strategy 
  • Information Architecture 
  • UX/UI Design 
  • Site Design 
  • Copy Editing for Web Readability 
  • Responsive Design 
  • Package and POS Design 
  • Media Relations 
  • Influencer Marketing Program 
  • Social Media Content and Management 
  • Video Production


  • Responsive website development
  • Drupal
  • Shopify store
  • Packaging & POS design
  • Social graphics
  • Video production and editing
  • Press release creation
  • Trade show media support

Working with the client, Gray Loon developed a unique package look. This look carried over to a website and store that was designed to educate users on how the product works and generate conversions in the cart. To help support and promote this new, innovative product and website, Gray Loon produced and managed viral videos and posts for various social media accounts that increased social engagement. In addition, Gray Loon introduced key media and launched an influencer marketing program to support overall objectives.

From the Team

Ashley Schalasky

This has been an exciting project to work on and I’m very glad to have been a part of it. A unique product, an amazing brand and client. The process of building this site couldn't have gone more smoothly.

Ashley Schalasky, Project Manager
Eric Young

From a UX perspective it is important that the user have a seamless experience. I feel like we really translated the site’s look/feel to the store. It doesn’t seem like there is a disconnect when viewing the cart, which should help to increase conversions.

Eric Young, Senior Web Developer

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