A new brand and a new website to help the organization thrive.

National Deer Alliance

The National Deer Alliance is a relatively new organization that serves as the guardian of wild deer conservation and our hunting heritage. The organization's success is based on membership. It was essential for Gray Loon to develop a brand and a website to educate and promote membership growth.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Copy Editing for Web Readability 
  • Responsive Design 
  • Logo Development


  • Responsive Website Development
  • Content Management System: Symfony2
  • Branding

The previous logo was structurally weak and generic. Gray Loon creatively outlined unique and iconic options that would give NDA a memorable and versatile logo while representing their national audience and mission.



As part of the rebranding effort care was taken to provide thorough pattern libraries for digital elements. 

Our designers worked with the team at NDA through several iterations of logos during the rebrand process.

We are working with NDA to help develop materials for important events to further their cause.


Working with the client, we outlined all the goals and needs in order to create a functional site that not only told NDA's mission and generated new membership, but to be an ongoing, active resource for its members.


From the Team

Ashley Schalasky

What an amazing organization! It was exciting to work on this project because this organization was still in its early stages of life. It was great helping to tell their story and give them a unique look.

Ashley Schalasky, Project Manager
Justin Neel

It was a fun project with a short turnaround. It was very important that the client be able to manage and populate new content on a regular basis, so it was essential to have a clean and easy-to-navigate content management system.

Justin Neel, Senior Web Developer, Drupalist

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