Hoyt Archery
We're helping Hoyt hit the mark with a new responsive website.
Hoyt has long been a technological leader in the archery industry. We wanted to build a website for it that was technically sound, easy to use, and adapts to all users. Just like its bows.
Serving Multiple Markets
Hoyt is a pioneer across multiple markets in the archery business and needed a site that can cater to bowhunters and 2 different types of target archers. We built a site that allows for segmented content, and tracks visitor's browsing habits to make sure they are getting the content that is most important to them.
3D Bow Builder
"If you can imagine it, we can build it." Hoyt offers hundreds of compound bow configurations and allowing archers to customize any combination of options was a must for this project. Planning and building Hoyt's 3D bow builder involved a heavy combination of strategic design, technical development, and user-centric thinking. For Hoyt, the 3D builder must be interactive, allowing users to view their custom bows from multiple angles and adjust components dynamically.
Our team conducted user journeys to better understand how archers would use the builder, constructed wireframe prototypes for beta testers, and conducted several useability tests through several rounds of QA. We collaborated with 3D modelers and experts to create realistic, high-quality bow models, incorporating precise textures and materials to simulate real-life products within the user's browser.
Finally, seamless integration into the company's marketing efforts was essential for ensuring that the builder enhances marketing efforts, driving engagement and conversion by allowing potential customers to visualize and personalize products before purchase. Custom analytics and events are fully integrated into the bow builder to track user behavior and optimize the tool for maximum impact.
Speed and Flexibility
Despite the fact that archery is one of the oldest traditions in the world, modern archery is changing at a rapid pace and continues to do so. We wanted to build a site that is flexible and can adapt to the needs of this industry on the fly. We built Hoyt's new site on the Symfony framework because it allows us the flexibility and the tools to fully customize the front end and the content management system to fit the client's needs.
What We Did
Services
Information Architecture
UX/UI Design
Site Design
CMS Integration
Responsive Design
Ongoing Analytics Analysis
Social Integration
From the Team
Getting the chance to work with an industry leader like Hoyt on such a large-scale project is amazing.
Robert Wade, UX Designer / Developer
Over half of Hoyt’s website traffic views their site from mobile devices. Now, Hoyt’s loyal fan base can effectively dive into their bows and technology from any device.
Brita Turbyfill, Partner | Director of Outdoors