Recoil Gunworks

Whether you need it in the woods or on the range, they'll get it there!

Born in the basement of our home in 2013, Recoil Gunworks is a family-owned and operated business that provides quality firearms and ammunition at a competitive price.

Recoil Gunworks already had a booming online business, but required a more manageable ecommerce platform, a branding refresh and an improved customer experience. Gray Loon transitioned Recoil Gunworks onto the BigCommerce platform to create a more intuitive backend experience for their team. We conducted extensive user research to influence design and create simplified user flow to increase conversions. We also worked with Recoil Gunworks to develop a new logo and brand style to modernize the look and feel of the brand.

We continue to work with Recoil Gunworks on their email marketing strategy as well as additional marketing and campaign efforts. We assist with SEO and SEM tactics as well as email marketing, and ratings and reviews programs ensuring they continue to effectively serve their customers and grow revenue.

Recoil Gunworks

What We Did


Content Strategy
Content creation
Information Architecture
UX/UI Design
Site Design
Graphic design
Responsive Design
Responsive programming
CMS Integration
Branding strategy and implementation
Email strategy
Hubspot/CRM management
Email Marketing
Campaign Ideation and Assistance
Rewards Program
Reviews Program


Responsive website design
Custom FFL Locator Tool creation
Copywriting and Editing
Lifestyle Photoshoot and Product Photography
Photo Editing
Website Graphic Creation
Ongoing Marketing


From the Team

Eric Young

The Recoil Gunworks team were committed to improving their customer experience and receptive to our e-commerce expertise. Transitioning the Recoil site to BigCommerce provided an intuitive and easy to use platform that set them up for continued success.

Eric Young, Senior Web Developer

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