BPI Outdoors
Brands for serious shooters.
BPI Outdoors' brands include CVA® muzzleloading and center-fire guns and accessories, POWERBELT® muzzleloading bullets and accessories, QUAKE® hunting & shooting accessories, DURASIGHT™ scope mounts, and BERGARA™ barrels, actions and rifles™. BPI is located in Lawrenceville, Georgia.
BPI Outdoors is the parent company of several successful outdoor product brands. Our goal was to consolidate the shopping experience for these brands by creating distinctly branded homepages fore each brand within one site and include a shared cart for a streamlined shopping experience. Bringing all of their brands under one domain simplified the product and content management team at BPI. It also allows for cross selling opportunities and helps spread awareness of additional brands to existing loyal customers.
We continue to work with BPI to optimize and refine the site as new content is created and new products are released.
What We Did
Services
User Research
UX/UI Design
Graphic Design
Website Programming