Giving consumers and the media fresh sights on Burris products.

Gray Loon works with Burris to project strong brand and product messaging through all its channels. Thanks to our in-depth knowledge of the company based on our digital relationship, we have a strategic approach to all things Burris, from its website to video.

Photo by Lee Kjos

Burris and Gray Loon work hand-in-hand to ensure that Burris optics are top-of-mind with consumers, strategically driving traffic to the site based on organic, SEO and SEM.

What We Did


Content Strategy
Information Architecture
UX/UI Design
Site Design
CMS Integration
Copy Editing for Web Readability
Responsive Design
Video Production & Editing
Script Writing


Responsive website development
Content Management System: Drupal


Burris Website

From the Team

Bryan Horstman

This was an interesting and complicated site to build with its lengthy list of products. We wanted this site to be heavily brand focused with large lifestyle and product images, so we built the menu with a strong mobile intent.

Bryan Horstman, Partner | Design Director
Ashley Schalasky

The client wanted to bring more attention to the "family aspect" of their product line with the ultimate goal of guiding users to the right model. We were able to create a visual menu and enhance the user flow to better educate users about shared features and help them more easily identify the differences between models.

Ashley Schalasky, Project Manager

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