Photo by Lee Kjos

Giving consumers and the media fresh sights on Burris products.


Gray Loon works with Burris to project strong brand and product messaging through all its channels. Thanks to our in-depth knowledge of the company based on our digital relationship, we have a strategic approach to all things Burris, from its website to pitching to writers and influencers.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Copy Editing for Web Readability 
  • Responsive Design 
  • Media Relations


  • Responsive website development
  • Content Management System: Drupal
  • Media Relations

Burris and Gray Loon work hand-in-hand to ensure that Burris optics are top-of-mind with consumers, strategically driving traffic to the site based on organic, SEO, SEM and media relations efforts.

From the Team

Bryan Horstman

This was an interesting and complicated site to build with its lengthy list of products. We wanted this site to be heavily brand focused with large lifestyle and product images, so we built the menu with a strong mobile intent with a collapsible menu.

Bryan Horstman, Design Director
Jonathan Harling

Whether it’s riflescopes, sights, rings or mounting systems, Burris is a trusted brand in the hunting and shooting industry. We’ve established a great partnership through the years, and with the collaboration of marketing direction, creative strategies and media relations efforts, we’re able to provide media influencers with product information and news that’s beneficial to their audience…the consumer.

Jonathan Harling, PR Director

Ready to see what Gray Loon can do for your business?

Contact Us Today