Chief Upland

Bringing the world's most customizable upland vest to the hunting market.

Startup Chief Upland was ready to take their digital marketing to the next level, with clear goals for sales and earned exposure. We deployed a plan incorporating media relations, social advertising, Google advertising, print advertising, and organic social media management to get their game-changing product in front of the people most likely to buy.

One vest. Unlimited configurations.

What differentiates Chief Upland from other vests on the market is its unique MOLLE system and accompanying attachments. While other vests tell hunters where to put their shells and gear, Chief Upland lets you be the Chief, and provided hunters with - quite literally - unlimited options to hunt your way.

Using motion graphics and fresh copy, we brought Chief Upland to life with a product features video.

We got hands on with Chief Upland in the field, producing a new library of photo assets for use on social and in other marketing collateral. We also assembled as #ChiefUplanders to create engaging conversations on social media - both in the feed and in private messages.

We worked hard behind the scenes to spread the word about this game-changing upland vest to our media contacts.

We built strategic audiences for paid advertising on Google and social, driving conversions around the brand's critical pre-orders and Black Friday promos, ultimately impacting the bottom line.

What We Did


Media relations
Organic social media management
Social media community management
Google Ads management
Social Ads management
Print ad coordination


Product features video
Print ad development
Social graphics
Press release distribution

From the Team

Katelyn Phillips

Jake at Chief Upland identified a need in the upland hunting marketing and filled it with his customizable vest. Our job was getting it in front of the right people. Identifying target audiences was key to ensuring we used the right mediums to drive conversions and reach our goals.

Katelyn Phillips, Digital Program Manager
Anthony Ross

To fill a void in the hunting industry is no easy task, but Jake with Chief Upland is doing just that. After using his fully customizable upland vest in the field, I knew he had a product serious upland hunters would appreciate and want - we just needed to put it in front of their eyes. With support for all things social media, photography, public relations, digital strategy, and community management - we have our sights set on our goals.

Anthony Ross, Social Media Specialist

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