Aim to Be Different

CMMG is the leading manufacturer of AR15 rifles, components and small parts. CMMG has carved out a reputation for innovation by engineering AR technologies that blaze new trails. Gray Loon worked with CMMG to develop a robust new website to better meet market demand and showcase their unique products that are redefining the AR platform. By implementing new tools like a visual AR builder, CMMG is better positioned to serve customers at any level of experience with the AR platform.


CMMG required a strong ecommerce platform, as well as a modernized look. With a large product offering that continues to grow, ensuring a positive user experience to increase conversions was key. Gray Loon was able to develop a new site that provided more CMS control and create several new tools to educate and support the consumer during the purchase process. We also worked with CMMG to create thousands of brand assets including lifestyle photography, customized product images, blog content and branding campaigns to support the new site.

We continue to support CMMG with ongoing marketing efforts including the creation and management of Hubspot workflows to help capture more user data and utilize it to increase sales. We assist with SEO and SEM tactics, email marketing, rewards and reviews programs, all with the main goal of getting more conversions.

What We Did


Content Strategy
Content creation
Information Architecture
UX/UI Design
Site Design
Graphic design
Responsive Design
Responsive programming
CMS Integration
Branding strategy and implementation
Email strategy
Hubspot/CRM management
Email Marketing
Campaign Ideation and Assistance
Rewards Program
Reviews Program
BigCommerce E-commerce Platform Development


Responsive website design
Custom FFL Locator Tool creation
Copywriting and Editing
Lifestyle Photoshoot and Product Photography
Photo Editing
Website Graphic Creation
Ongoing Marketing


CMMG Website

From the Team

Catelyn Folkert

CMMG's dedication to quality and innovation didn't stop at their products. They were immersed in this website project every step of the way and together we were able to create a sleek site that does an incredible job of showcasing their products and providing education to customers.

Catelyn Folkert, Social Media Strategist and Project Manager
Scott Bishop

Building this headless solution required the effort of many developers. As the lead developer on this project, I owe a lot of thanks to the team that help build this site. It speaks to the skill level and professionalism of the Gray Loon team.

Scott Bishop, Senior Web Developer

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