Columbia River Knife and Tool

Be better, think bolder.

For nearly three decades, Columbia River Knife & Tool® (CRKT®) has relentlessly pursued what’s next.

CRKT website on desktop

CRKT was ready to present new branding and shift to a more consumer-centric business model with a new website. The main goal for this project was to become an omni-channel retailer while improving customer retention and satisfaction. CRKT wanted to create a more connected experience for their online customers and leverage enhanced design, performance and e-commerce functionality to positively impact the customer journey. Transitioning to BigCommerce allowed for simplified management of product data and a streamlined checkout experience. It was critical to identify a content tool that would pair well with BigCommerce while giving CRKT the ability to provide robust content for consumers. A headless setup utilizing Contentful as the content layer allowed for a modular approach that supports a wide variety of content, but is simple for various members of the CRKT team to manage effectively.

CRKT website on mobile devices

What We Did

Services

Content Strategy
Content creation
Information Architecture
Page Design
Graphic Design
Responsive programming
Branding implementation
Transactional Email strategy

Projects

Website Development
Website Enhancement and Support
Content Guide Creation
Product Launch Support

From the Team

Brita Turbyfill

Much like their innovative knife designs, CRKT sets the bar high for excellence in their digital presence. Collaborating closely with their team, we developed a headless solution that seamlessly balances operational efficiency and exceptional user experience. The site is now performing at peak levels, and we’re excited to drive even greater growth for CRKT.

Brita Turbyfill, Partner | Director of Outdoors
Scott Bishop

The CRKT front end is build on NextJS using Bigcommerce for e-commerce functionality and Contentful for content management. I really enjoyed the challenge of connecting these services in the a high performance website that delivers an informative shopping experience for this well-established brand.

Scott Bishop, Senior Web Developer

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