Hadi Shrine Circus
The last great American circus.
In 2020, the Hadi Shrine Circus was ready to revitalize their storied event with a refreshed brand that reflected the modern era of the circus. Gray Loon developed a new logo and tagline and updated their existing website. Our teams worked hand in hand to promote the circus through traditional and digital advertising means. Billboards and signage went up around town and a significant effort was made on social media to get families to the Ford Center. We also worked closely with local news outlets to produce commercials and coordinate live appearances. The 2021 circus was one of the highest attended in recent history.
The Hadi Shrine Circus has been an Evansville tradition since 1933. During its incredible run, the Hadi Shrine Circus has changed with the times, evolving from a traditional production to a flashier style of show, especially over the last few years. With classic acts like jugglers, lion tamers, acrobats, and clowns, our circus pairs traditional circus fun with dazzling lighting, music, special effects, and action to keep you on the edge of your seat.
What We Did
Social media strategy
Website development; website enhancement & support
Print ad design
Digital ad design
Paid and organic social media
From the Team
It was fun to apply modern marketing tactics to one of Evansville's longest holiday traditions. Utilizing Facebook, Instagram, TikTok, and YouTube to promote the circus to families in the Tri-State was a game changer in terms of community excitement and attendance. I look forward to the challenge of finding new and creative ways to fill the seats of the Ford Center with smiling faces year after year.Katie Johnson, Social Media Manager & Strategist