Kurtz Auction & Realty
With the goal to expand to a national audience, Kurtz and Gray Loon worked hand-in-hand to modernize branding and create a formal brand guidelines book. From there, a new website was designed with the goal of appealing to the high-dollar client and buyer. A content strategy was developed specifically for a buyer's browsing tendencies. Additionally, Gray Loon worked closely with the client to identify opportunities to improve site management efficiencies.
A second-generation family business was interested in expanding their brand from a local auction and realty to gain a more national presence.
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From the Team
The Kurtz refresh was such a satisfying project to work on because we were able to provide the client with extensive control over their content, while coupling the CMS to a sleek and streamlined design on the front end. The end result gives off a modern and clean feel to the site, while showcasing the client’s capabilities and success in auction and realty.Eric Young, Senior Web Developer