When you have adorable dogs combined with a strong social strategy, you are bound to make a bark.

SportDOG wanted to increase quality egnagement with their users. Gray Loon creatively strategized a social campaign with legs that would carry over various channels and spike engagement through video, graphics, and influencers.

Photo by Photos by SportDOG

Gray Loon and SportDOG launched a social campaign leveraging custom content to engage users including a series of videos, graphics, and a team of influencers surrounding the campaign hashtag to help bring it all to life.

Video footage by Lee Kjos.

What We Did


Video (*Lee Kjos credited for the video footage that was used)
Graphic design
Media relations
Influencer relations


Social media campaign
Influencer program
Article content
Trade show event

From the Team

Katelyn Phillips

Social media influencers were key to #ThatDogWill’s success. Together, we were able to expand SportDOG’s reach, celebrate another year afield, and build a community around a shared passion for hunting and the sporting dogs we call family.

Katelyn Phillips, Digital Program Manager
Brita Turbyfill

Everything is more fun with dogs. We were thrilled to work with SportDOG on such a fun and engaging social media project.

Brita Turbyfill, Partner | Director of Outdoors

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