SportDOG wanted to increase quality egnagement with their users. Gray Loon creatively strategized a social campaign with legs that would carry over various channels and spike engagement through video, graphics, and influencers.
- Video (*Lee Kjos credited for the video footage that was used)
- Graphic design
- Media relations
- Influencer relations
- Social media campaign
- Influencer program
- Article content
- Trade show event
Gray Loon and SportDOG launched a social campaign leveraging custom content to engage users including a series of videos, graphics, and a team of influencers surrounding the campaign hashtag to help bring it all to life.
Video footage by Lee Kjos.
From the Team
Social media influencers were key to #ThatDogWill’s success. Together, we were able to expand SportDOG’s reach, celebrate another year afield, and build a community around a shared passion for hunting and the sporting dogs we call family.Katelyn Phillips, Digital Program Manager
Everything is more fun with dogs. We were thrilled to work with SportDOG on such a fun and engaging social media project.Brita Turbyfill, Director of Outdoors