Springfield Armory
Partnership that drives innovation in the firearms industry
With a huge selection of handguns and rifles, Springfield Armory is the premier manufacturer of quality firearms for concealed carry, home defense, hunting and competitive shooting.
We partnered with Springfield Armory to redesign their website and elevate their digital presence to better serve their extensive user base. Impressed by the results, Springfield Armory continued to collaborate with us, which led to the development of a mobile app. This app, available on both iOS and Android, allows users to easily register their warranties and access digital manuals, bringing essential information right to their fingertips.
In addition to the app, we crafted a support portal that mirrors the app's features while providing additional tools such as warranty registration, manual access, and store locators. We tackled complex data integrations to ensure seamless interaction between their blog, internal systems, and customer data.
By continuously monitoring, identifying, and streamlining their services, we have helped them save thousands in API and other service fees. Our ongoing partnership is fueling innovation and enhancing user experiences within the outdoor industry's digital landscape.
What We Did
Services
Information Architecture
UX/UI Design
Site Design
CMS Integration
App Development
Custom Integrations
Internal Applications
Ongoing Analytics Analysis
Projects
App Development (iOS, Android)
Custom Application Development (Laravel, PHP, JavaScript)
Links
springfield-armory.com
support.springfield-armory.com
iOS App Store
Google Play Store
From the Team
This website was intense to plan with the amount rich media content and CMS controls required. But all the hard work in planning really paid off with a site that the client has control over and loves, that we are very proud of.
Brita Turbyfill, Partner | Director of Outdoors
Working with Springfield was a rewarding experience; their dedication to a hands-on approach and high-level control allowed us to develop a website that not only looks modern and clean but is also fully manageable by their internal team.
Andy Hinkle, Senior App & Web DeveloperFrom the Client
For many years, I have relied on Gray Loon for web design, web development, and online marketing strategy for multiple brands. There is no hand holding with Gray Loon — you give them an assignment and they get it done. They have delivered high-performing web projects for me time and time again. I would recommend Gray Loon’s services to anyone.
Stephen McKelvain, President of Springfield Armory