Springfield Armory is a heavy hitter in the firearms industry, and they wanted a more modern look and a sleek CMS.
Springfield is very hands on with their website, and wanted to be able to control the site on a very high level, while still giving it a clean and modern look. Gray Loon worked with the team to give them a website that delivers on every front. It looks amazing, the CMS is fully managed by their internal team, has a strategic SEO implementation and monitoring plan, and the high-quality assets show off the versatility of the products. Also, for the first time they were able to integrate their store and Armory Life feeds into the new site.
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From the Team
This website was intense to plan with the amount rich media content and CMS controls required. But all the hard work in planning really paid off with a site that the client has control over and loves, that we are very proud of.Brita Turbyfill, Director of Outdoors