Photo by Photo by Springfield Armory

Gunning to get the best website with high-quality visuals and a ton of CMS control.

Springfield Armory

Springfield Armory is a heavy hitter in the firearms industry, and they wanted a more modern look and a sleek CMS.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • Site Design
  • CMS Integration
  • Responsive Design
  • Ongoing Analytics Analysis


  • Responsive website development

Springfield is very hands on with their website, and wanted to be able to control the site on a very high level, while still giving it a clean and modern look. Gray Loon worked with the team to give them a website that delivers on every front. It looks amazing, the CMS is fully managed by their internal team, has a strategic SEO implementation and monitoring plan, and the high-quality assets show off the versatility of the products. Also, for the first time they were able to integrate their store and Armory Life feeds into the new site.

From the Team

Brita Turbyfill

This website was intense to plan with the amount rich media content and CMS controls required. But all the hard work in planning really paid off with a site that the client has control over and loves, that we are very proud of.

Brita Turbyfill, Director of Outdoors

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