Media Relations

You have a story to tell

Our relationships run deep with the people who can tell it. We create tactical communication plans that connect your brand with the right influencers and media outlets who can tell your story to the masses - as well as the targeted demographics most likely to be your customer. Quite simply, we bring your brand attention that translates into sales.

Return to Services

Here's what we do.

We provide a full range of marketing solutions for brands that want to reach their audience across a diverse set of mediums.

Press Release Writing

We choose a story angle and communicate it to the media in a format they can digest.

Product Consignment Programs

We get your product in the hands of influencers for testing and evaluation.

Event Planning

We execute events that shine light on your brand and build relationships.

Trade Show Representation

We make sure there’s lights, cameras and action at your booth.

Competitor Media Monitoring

We keep you informed about what the media is saying about your competition.

Analytics and Reporting

We hold ourselves accountable by reporting key metrics that establish a clear ROI.

Example Projects

Duck Commander

When you’re one of the most recognized brands in the outdoor industry, it’s important to keep your foot on the gas in order to continue success. Gray Loon provides first-class media relations efforts to generate more credibility, more product reviews, more media coverage … and, ultimately, more attention on Duck Commander.


We combine our expertise in social media and web marketing with traditional PR tactics, like media pitching, content generation, event representation and product consignment management, to generate successful campaigns that promote MagPump’s new products. We’ve activated the media and key social media influencers for the most effective product blitz.


We have multiple media databases at our fingertips to target influencers in a variety of industries, ranging from the outdoors, military, parenting, local/regional and more. We worked with PepperBall, a leader in non-lethal defense for law enforcement and government agencies, to develop a media plan to launch their first-ever civilian product using our diverse list of media contacts.

Work Sharp Tools

We leverage media relations across all media (television, print, radio, internet and social) to build fiery, positive awareness for our clients that ensures their brand gets the attention they deserve. Whether it’s hunting, fishing, camping, construction or any other sector that depends on a sharp knife, we work closely with Work Sharp Outdoor to take advantage of receiving the best media coverage possible.

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