Listen here! This start-up was ready to turn heads with their smart hearing protection and passion for sharing the love of hunting across generations.

Soundtrack Outdoors

Soundtrack Outdoors selected Gray Loon to help launch their "evolutionary" TETRA brand electronic hearing protection devices. With our thorough knowledge of marketing and hunting landscapes, we launched the site, the company, and a new way to #HearTheHunt

Services

  • Branding strategy and implementation
  • UX/UI Design
  • E-Commerce Site Design
  • Content Strategy & SEO
  • Copywriting and editing
  • Responsive Design
  • CMS Integration
  • Event and outreach strategy and implementation
  • Video concept and editing
  • Social media strategy and management
  • Media relations
  • Email strategy
  • Digital Ad development

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Projects

  • Brand development
  • Package design
  • Photography
  • Video
  • PR
  • Media buys
  • Print ads
  • Social ads
  • Social community management
  • Search ads and e-commerce website development

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Hearing doctors Bill and David patented the first hearing technology to isolate and enhance the exact frequencies needed to improve hearing for specific hunting environments. They had the vision and we had the strategy needed to help turn their dream into reality. We started in a conference room with plans to name the device, build the brand, launch the site, promote the product and ultimately bring to market this brand new technology. Gray Loon partnered with Soundtrack every step of the way with our Brand Strategy, PR, Media Buys, Digital Marketing, and e-commerce website development helping them shake up the industry and win Guns & Ammo's Technology of the Year award in the first few months.






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From the Team

Holly Gilpin

One of the owners asked me about working on this project. I told him how much I love helping small businesses turn their dreams into reality. I tear up even thinking of it now. They have the vision and we have the expertise to bring new ideas to life. It's rewarding beyond the day to day on a personal level.

Holly Gilpin, Project Manager
Jonathan Harling

Walt Disney once said, 'If you can dream it, you can do it.' The owners of TETRA put their dream to reality to provide premium hearing devices for those in the outdoor community, and partnered with Gray Loon to share their message. We’ve been able to take many of the marketing tools we offer to help launch TETRA from the very beginning. It’s been an awesome experience to see their brand grow in less than a year.

Jonathan Harling, PR Director

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