Soundtrack Outdoors

Listen here! This start-up was ready to turn heads with their smart hearing protection and passion for sharing the love of hunting across generations.

Soundtrack Outdoors selected Gray Loon to help launch their "evolutionary" TETRA brand electronic hearing protection devices. With our thorough knowledge of marketing and hunting landscapes, we launched the site, the company, and a new way to #HearTheHunt

Hearing doctors Bill and David patented the first hearing technology to isolate and enhance the exact frequencies needed to improve hearing for specific hunting environments. They had the vision and we had the strategy needed to help turn their dream into reality. We started in a conference room with plans to name the device, build the brand, launch the site, promote the product and ultimately bring to market this brand new technology. Gray Loon partnered with Soundtrack every step of the way with our Brand Strategy, PR, Media Buys, Digital Marketing, and e-commerce website development helping them shake up the industry and win Guns & Ammo's Technology of the Year award in the first few months.

Soundtrack Outdoors

What We Did


Branding strategy and implementation
UX/UI Design
E-Commerce Site Design
Content Strategy & SEO
Copywriting and editing
Responsive Design
CMS Integration
Event and outreach strategy and implementation
Video concept and editing
Social media strategy and management
Media relations
Email strategy
Digital Ad development


Brand development
Package design
Media buys
Print ads
Social ads
Social community management
Search ads and e-commerce website development


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